(Or, for 'adult-onset writers': How to hate writing less.)Įasy grammar and usage rules tailored for business in a fun, memorable way. It's designed to be the go-to guide for anyone creating or publishing any kind of online content - whether you're a big brand or you're small and solo. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. These lessons and rules apply across all of your online assets - like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. And it's also the oft-overlooked cornerstone of nearly all our content marketing. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now.Īnd so being able to communicate well in writing isn't just nice it's necessity. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. But it can also make us seem humdrum or discombobulated or flat-out boring. It can make us seem fun, or warm, or competent, or trustworthy. Our writing can make us look smart or it can make us look stupid. Our online words are our currency they tell our customers who we are. does the idea of focusing on writing seem pedantic and ordinary?Īctually, writing matters more now, not less.

Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. And that means that we are all relying on our words to carry our marketing messages. If you are on social media, you are in marketing. If you have a web site, you are a publisher.

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive.Įverybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.

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